One of the main reasons why most online businesses fail is because they fail to conduct sales. If you do proper research, you will realize that the customers avoided the website because of one or two reasons. However, one of the most common reasons for customers to prevent your online store is if your shopping cart page does not work correctly. Let’s face it; there is nothing else that can stop a customer from completing an order if not having problems at the final stage. To avoid such setbacks on your website you should;
Use a good e-commerce platform
The reason why speed and security are essential to any site is that nobody wants their customers or business to be robbed. When it comes to speed, your shopping cart should never buffer at any time especially when you already have high traffic with several orders. With Shopify’s modified servers, your online business stands a better chance of surviving in the market.
Make check out process fast and straight forward
A fast check out process is important for any website. With high traffic, many customers can be checking out at the same time. The problem with this is that there can be an overload that can lead to a breakdown. The only way around this problem is ensuring that your website is hosted on the right servers, more like the ones owned by Shopify. Additionally, you should know that when it comes to checking out, you need to make sure that the process is straight forward rather than lead to other pages that can change the customer’s mind.
Price your items carefully
The cost of items is the most important thing to customers. That is why; online shoppers are willing to spend their time comparing prices across platforms before shopping. To be in a better chance to be selected by shoppers, you need to make sure that your price range is as fair as possible. You will, however, want to avoid pricing too low unless you are running a promotion. Remember that online shoppers know that online criminals use low pricing to lure their victims.
Use quality pictures
You can never sell online if you lack the right images to showcase. If you think it is a lie, then look for an online store that sells products but has no pictures. Unless you are dealing with specific customers, no new customer will buy what they cannot see. High-quality photos give you an easy time of telling the customer what they are buying.
You need to be creative and smart when it comes to leading more customers to shop from your website. The good thing is that optimizing your shopping cart can go a long way to attracting more customers to you merely because you can satisfy all their essential shopping needs.
— CreativeMinds (@CMPlugins) September 11, 2015